I help professional photographers replace guesswork with clarity, confidence, and a business that pays consistently. I envision a future where photographers run profitable businesses that support the life they want, with clear direction, and dependable income.
🥯 | Nobody's reading your About page (here's why)
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Hello Reader, Your About page isn't a résumé. It's the moment a stranger decides whether they like you — and whether they trust you enough to hand over their money and show up in front of your camera. Most photographers treat it like a bio submission for a college application: chronological, credential-heavy, and completely forgettable. If someone lands on your About page and leaves without feeling anything, that's not a writing problem. It's a connection problem. The single most important element on your About page is your opening line. Not your name. Not how long you've been shooting. The first sentence needs to stop the scroll — something that speaks directly to how your ideal client feels right now, or says something unexpected enough to make them want to keep reading. "I've been a photographer for 12 years" is not that line. "You deserve to feel confident in front of a camera, not terrified" is closer. After the hook, give them emotional context. Why do you do this work? What do you actually care about? This doesn't mean oversharing — it means being specific enough to be real. Clients aren't just hiring a camera operator. They're hiring someone they'll spend an hour with in a vulnerable moment. They want to know there's a human being on the other side of the lens who gets it. One honest paragraph about your why does more selling than a list of awards ever will. Then establish your authority or relatability — ideally both. This is where credentials, experience, or your specialty can live, but keep it brief and frame it around the client's benefit. Not "I studied at XYZ and have shot 300 sessions" but "I specialize in helping business owners who hate being photographed walk away with images they actually want to use." See the difference? One is about you. The other is about them. Finally, look at the photo you're using. A blurry candid, a heavily filtered selfie, or a stiff headshot from 2016 quietly undermines everything your words are trying to build. Your About page photo should feel intentional — warm, approachable, and consistent with the experience you're selling. If your brand is polished and high-end, your photo should match. If your brand is relaxed and real, the same rule applies. The goal is simple: by the time someone finishes reading your About page, they should think, "I like this person." That feeling is what books sessions. Have a great one! Doug Mattice Photographer • Educator • Business Strategist "Helping Photographers Build a Business That Pays Consistently" ​www.dougmattice.com​ DOWNLOAD YOUR FREE MARKETING RESOURCE...Marketing your business doesn't have to feel overwhelming.WHAT'S INSIDE?
DID YOU KNOW...
90% of photography businesses fail by year five, mainly because they lack a consistent marketing system.
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Business + Pricing Clarity in 60 Minutes (Portrait + Branding Photographers) If you’ve got the photography skills nailed but the business side feels unclear—pricing, packages, consistency, or what to focus on next—this session is for you. In this structured (but relaxed) Zoom session, we’ll work through a simple framework to figure out:
You’ll leave with:
Why I offer these: I use these conversations to understand what photographers are actually struggling with so I can create webinars, workshops, and group coaching that hit the mark. If working together makes sense, I’ll tell you -and if you're not a fit, I'll tell you that too. Either way, you'll leave with a clear next step. ​Schedule a date and time that works best for you. This session is best for portrait + branding photographers who are booking work but want more consistency and confidence in their pricing/offers.
Spots are limited each month because these are a full 60 minutes You'll leave with 3 clear priorities for the next 30 days. Doug Mattice |
The Business Bagel: Daily Strategies To help Portrait & Branding Photographers Book Premium Clients
I help professional photographers replace guesswork with clarity, confidence, and a business that pays consistently. I envision a future where photographers run profitable businesses that support the life they want, with clear direction, and dependable income.
Hello Reader, I want to share a personal update with you. After almost 40 years as a professional photographer, educator, and business owner, I’m making an important shift in my work. For many years, I’ve supported portrait, branding, headshot, and family photographers as they built stronger businesses. I’ve loved that work. I’ve learned from it, grown through it, and had the privilege of helping many photographers think differently about pricing, marketing, confidence, and sustainability....
Hello Reader, Here's the thing nobody tells you about low sales averages: it's not a closing problem. Photographers who consistently underperform on average sales aren't failing at the pitch. They're losing the sale long before the reveal room — in the quiet, unglamorous stretch between "deposit paid" and "images delivered." That's where client confidence either builds or quietly erodes. And eroded confidence buys only the digital collection and nothing else. The fix isn't a better sales...
Hello Reader, Here's a scenario most photographers know well: someone fills out your inquiry form, you send a response, and then... nothing. No reply. No booking. Just silence. The temptation is to follow up again. And again. But more follow-up doesn't fix the real problem — it just puts a spotlight on it. If they went quiet, it's not because they forgot to respond. It's because something in the gap between your first reply and their decision didn't add up. They weren't just looking for a...