Every week, a short note from Doug Mattice for photographers and digital artists who know their work deserves better than being unsold, unseen, and undervalued.
The Artist Sketchbook is built for experienced photographers and digital artists who want to turn their original images into sellable art. A working sketchbook - the honest, in-progress thinking behind building a real fine art business, one page at a time.
A short, honest note on what it actually takes to turn a body of work into something homeowners and collectors want to buy - including the missteps, not just the wins.
A single, specific move you can make this week - on pricing, positioning, your collection, or finding the right buyer – so you're never stuck wondering what's next.
A real look at the business decisions most photographers and digital artists never see – how a piece got priced, how a collector said yes, how a portfolio became a collection.